This type of news delivery practices negatively affect journalism profession. Social networking sites are the main contributors of the traffic in news sites, hence the users often face informational mess and unethical news items in news sites today. Intriguing news headlines and images, especially shared via social media, lead the users to click the news item which actually may include a different content from what headline suggests. It has direct links with digital advertising. It is defined as the practice of forcing number of clicks to increase within news site and thus increasing the profit gained from the advertisements through the use of attractive news headlines and visuals. “Clicking journalism” became a wide spread practice by many media companies. Especially following the development of web technologies, online journalism recorded rapid advancement in Turkey and took its place in journalism. Media companies almost threw traditional news making methods away, they look for and offer the ways that will allow news to be delivered just like in “pill-form" to readers.
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